INTERVIEW WITH ED FROM ASHES TO ASHES
Who the hell is ASHES to ASHES??
Yeah, don't act like you weren't just thinking that. They're from
Pittsburgh, and they've been around for 10 years (but you would have
found that out in the first line of the interview anyway, so I should
stop typing right now). We threw a bunch of questions at Ed Beeler, the
bass player...and THIS is what he fired back at us... Oh yeah, and they
wrote a song called 'Eat Me, I'm a Hoagie'. Any band that writes songs
about a sandwich can't be all that bad...
Steve C: OK, who the hell are you guys and why should we care?
Ed Beeler: ASHES TO ASHES, bunch of creeps, from Pittsburgh, the war started in 1994 and continues today.
Steve C: Like a lot of bands with a
more 80's, pop-rock sound, Ashes to Ashes opted to take a record deal
in Europe. How long did you fight the US music business machine before
giving in and heading across the pond?
Ed Beeler: As soon as they wrote a
check, really. We had a showcase a SIR Studios in NYC with a music
industry boner named Dave Novik, who apparently slept with Christina
Aguilera or some fuckin’ shit like that.. The fine upstanding
entertainment attorney who was in our pockets at the time then came up
with a contact from Europe who was interested in putting out some music
over yonder. It was something to do, like pissing on an electric fence,
or sticking your hand in an operating garbage disposal. It was really
some cash, and a chance for good exposure. Doing the interviews in
other countries was really wacky though, lots of people who spoke very
little English, some even spoke less than
Rich Vos…
We did make a decent lot of fans across the globe as they say. And I
don’t even own a globe. There are lot of Ashes To Ashes fans in Sweden,
England, Italy, Holland, those types of countries. We had a huge 2-page
spread in a magazine from the UK. And of course, we’re huge in Japan. I
personally don’t see all the ‘80’s thing being a problem. I thought a
lot the music from the ‘90’s sucked, and won’t be remembered long,
unlike the music of the ‘80’s. I suppose you’ll have NIRVANA remembered
from the ‘90’s and GODSMACK from the 2000’s, or the “00’s” – there are
probably more that will be remembered from the last great music decade,
the 1980’s. We’ll talk about that in 20 years, see what’s what.
Steve C: The music business as it has
been known for decades is fairly broken. Albums don't sell as much as
singles. Peer-to-Peer programs forced a lot of bands off the road and
out of business. Record labels folded, consolidated, or otherwise bit
the dust. Describe how YOU would repair the music business based on
what you have experienced with your own band?
Ed Beeler: I would immediately sign
Ashes To Ashes to a $5783000000 recording contract and let it ride from
there. My opinions have changed with the advent of satellite radio. I
don’t think there’s anything to help commercial radio right now, it
just blows. I say good, that a lot of bands were forced off the “road”
– most of them blew fucking ass anyway. It also leveled the playing
field. The internet has done that. Hey, we’ve played in New York like 3
times total, and here I am doing an interview with
FoundryMusic.com,
so that is certainly an event that wouldn’t have happened if things
were still done the old way. You and I both know that everyone in the
record industry is full of shit. It was about time things got shaken up
and aren’t just done the same old way anymore. Unfortunately, you and I
also know, there are no “career building” bands or labels that do so
anymore. You’ll never again have JOURNEY or STYX or THE EAGLES or
MOTLEY CRUE or KISS. Some may say that’s great, especially if you don’t
like that band selection, but if I want a music career, I’d like it
last longer than 3 years. You’re almost irrelevant a few years after
your big 2-week hit. Examples? OLEANDER, DRIVIN N' CRYIN', MITCH
MALLOY, VIXEN, MEAT PUPPETS, even SMASHING PUMPKINS and GOOD CHARLOTTE,
soon, they’ll be trivia questions, y’know? It just can’t be fixed. Too
many record execs are worried about their jobs to take any risks. You
have to sign that winner or you’re fucked. There are a lot of great
bands that slip through the cracks. Take a band like SPRUNG MONKEY or
the great band CALIFORNIA. Bad name, good band. You ever heard of them,
as an average music consumer? Don’t think so. I would look for these
small bands with talent, not the formula, and I’d actually develop
them, somehow. I’d avoid these large outdoor shows like
Ozzfest.
It creates a cookie cutter / flavor of the week mentality, and it also
creates miscreant teenagers! I think it’s all fucked, it can’t be
fixed. Where’s that asteroid that’s coming our way?

Andy and Ed with some very sound advice.
Steve C: When you're a kid, you dream
of being a rock star, and you think it's all pussy, beer, and arenas.
If you're one of the handful of guys who actually decides to make a go
of it, you can quickly come to the conclusion that being a rocker isn't
as glamorous as you thought...and some guys eventually come to the
conclusion that 'being broke really sucks'...and wind up getting day
jobs. What stage of the process do you think the guys in Ashes to Ashes
are at?
Ed Beeler: We’ve never followed any
real formula in the music business. From the beginning, we always
agreed that we’d play anywhere anytime, for little money, but we were
not going to be those assholes that drive around the country and boat
around the world, starving, stinking up a van, breaking down on the
road, being complete losers and bums. I’ve never wanted to be broke,
and won’t let myself be. That’s no way to run a railroad. Also, you
can’t get anywhere without money, so why kill yourself by not having
any? Problem is, most musicians are not that smart. I like comfort, not
chaos. We’ve had our share, traveled in shitty conditions, but we
thought that wasn’t the smartest way to keep it together. We’ve been to
many states and cities to play, we’ve done more than many bands will
ever accomplish, and we haven’t had to starve and eat out of dumpsters
and blow some guy at the gas station for a tank of fuel for the beat up
band van. That’s fuckin’ stupid, but people have done it. It’s simply
reality, it’s work, there’s nothing glamorous about it, and it gets old
at times like anything. Like you Steve, I’ve had the chance to
interview artists in my travels, writing for magazines and such. One
artist once told me how it sucks so bad, being cramped in a bus with 10
assholes, cold showers, bad food, border crossings, being sick and not
being home, etc. I thought, shit, is it really that bad? Is this any
way to live? There is nothing like playing in front of 10,000 people
who actually like what you’re doing, there is little that can top that
as far as a level of excitement. But if you have to trade in having a
clean toilet at least twice a week for that, I’ll have sit down and
think it over. You have to balance whatever you do. It’s no secret that
a lot of “rock stars” would rather be home, and your average office
worker would like to be a rock star, at least for a day. But a lot of
these creeps are trapped and can’t get home, ever.
(That's one
of the more insightful answers to that question I have ever heard, and
'trapped' is a VERY good way to put it. Hell, who wants to go back to
school after touring the world as a rock drummer for ten years?)
Steve C: Hypothetical Situation:
You guys are walking through an industrial area in Pittsburgh, scoping
out a location to shoot your video. Through no fault of your own, your
other two bandmates are struck down swiftly and violently by a set of
rotating knives and a large cumbersome 15 ton piece of metal that
dropped from a faulty cable. This leaves you in a fairly awkward
position, considering you have already taken advance money from the
label. Do you press on and find other mates, or return the advance
money?
Ed Beeler: Impossible. There is no
place in Pittsburgh that anyone would want to shoot a video. I keep the
money and hire someone to find the bandmates.
Steve C: We're putting together a fall
package tour that will be headlined by the GOO GOO DOLLS. Ashes to
Ashes is being considered for one of the four remaining slots on the
tour. Which bands would you MOST like to see join you on that tour.
Ed Beeler: CHEAP TRICK (so we can
smoke dope, although I don’t smoke anymore), LITA FORD (so I can fuck
her), VIXEN (so I can fuck them), L7 (so they can fuck me).
(I'm wondering if Ed has seen any of the members of Vixen or Lita Ford lately...maybe he's into the MILF thing)
Steve C: OK, which bands would you LEAST like to join you on that tour? (everyone's got a 'least favorite'...no wimping out)
Ed Beeler: I hate everyone. We had a
guitar player in our band for a while after we booted the fag-o
keyboard guy that we never needed. He was dead weight, a lazy fucker.
Anyway, I was friends with this guitarist since I was like 15. He had
just quit his band, but had stuck his head up Zakk Wylde’s ass, his
hero. He’s the guy who e-mailed Zakk and got the job as his guitarist.
Good for him. Different from the story he tells, about how he quit all
his Pittsburgh bands, we actually kicked him out. Yeah, you’re saying
sour grapes, whatever, I could give a shit. Thing is, we don’t do those
kind of people in our band. You’re either here for us all the time and
completely in this project, or not at all. I don’t care if you do play
with OZZY or Godsmack as your second job, this is your first job, if
you don’t believe in our stuff %100 and take us along with you, fuck
off. Anyway, I digress!! I went to the bar to get us some beers, my
friend, Zakk Wylde, and myself. I got them back to the table, and Zakk
went back to get his own, having the suspicion that I had poisoned it
or some shit, I don’t know. Very strange though. I could understand
this with someone I didn’t know, and granted he didn’t know me, but I
knew his new buddy, my friend of 16 FUCKING YEARS! If that’s not proof
enough I didn’t spit in his beer, I don’t know what is. This guy was
one of my idols, and suddenly I can’t get him a beer. I guess a lot of
mid-profile people are paranoid. So, I guess I wouldn’t have anyone
like that on the bill, anyone that acts freaky. I really can’t come up
with anyone else, no one is really on our level. We are America’s Next
Great Rock Band, and they should all be opening for us, all the time.
Fuck ‘em all. None of them will ever make the great music we do.
(Wow. The one thing I took away from that was the term 'mid profile'...too funny. That's a shitty situation to be in though.)
Steve C: I'm sending in one of our
spies to ransack your porn collection. What kind of videos am I going
to find? Which tape(s) are going to be sporting the most greasy
fingerprints?
Ed Beeler: I have Direct TV, so I
guess they’re all available PPV, but I haven’t tried it. I have some
old shit I stole from my dad’s collection of a few tapes he got at a
flea market, something with
John Holmes called
Little French Maid – huge hog on that guy, and the chick in it is really hot, not sure who it is. I’m sure you know
(I certainly do. Her name ...at least then...was Connie Peters). There’s actually like a few movies on a homemade tape, there’s one with
Ron Jeremy called
Expose Me Now
– another huge hog! Maybe Andy [Bell, Guitars and Vocals] should tell
his story about the parties we had where our “guests” stole a tape his
parents had rented from the local video story, and his efforts to
replace it without them or the store knowing.
Steve C: Describe, in detail please... the perfect sandwich.
Ed Beeler: I’ll take a big old
cheeseburger any day. I’m not a homer, but Pittsburgh is famous for
this one joint that serves you different sandwiches on Italian bread
with fries and cole slaw on it. That’s pretty good. I’m a fan of filet
mignon actually. I like pizza.
(as previously stated, Ashes To Ashes also wrote a track called 'Eat Me, I'm a Hoagie' ...CLICK HERE TO LISTEN)

Ed with Steve Whiteman of Funny Money... formerly of KIX.
Steve C: I'm naming a cocktail after you, sir. A cocktail that bar patrons will marvel at for years to come. What's in it?
Ed Beeler: Beer. Sorry, boring answer. That’s my story, and I’m sticking it up your ass.
(Nice try to come off like a tough guy after your limp answer. Beer. Woo-F-ing-Hoo.)
Steve C: I'm looking on your official website at a mugshot of Ed. ... What happened?
Ed Beeler: We actually all had them.
My cousin worked at Western State Max Security Penitentiary here in
Pittsburgh. He’s actually dead now, he was only like 47 or something.
He was often critical of the way Andy sang on our earlier CDs. See what
you get when you shit on Ashes To Ashes? Dead, fucker! Anyway, the
prison show… We got paid big money from the state of PA to play there.
Part of the program they offer, entertainment for killers and drug
dealers and pimps. Whatever. We weren’t too smart then, really. Long
hair, tight pants, in a prison. The guards gave us specific
instructions not to give the animals inside anything. You can make a
shank out of a drum stick. Guitar picks could be traded, people could
get killed. The prison crew did the PA and sound and stuff. They helped
us set up. We played a lot of originals, that was all we had. Best we
could do. The keyboard player couldn’t even get in to play with us,
because he had a prior! They really converged on the stage when we were
finished, it was a bit scary, and very black… Anyway, we got mugshots
taken as souvenirs on the way out. There are so many doors to go
through to get in and out of a prison. Fuck that. And the guards don’t
have weapons.
(Jesus... make a shank out of a drumstick? That actually sounds reasonable. It IS a pointy stick after all)
Steve C: Hypothetical Situation #2:
an eccentric middle-eastern man approaches you one night after a gig,
and offers you a five million-dollar contract for a new record and a
tour. The only catch is that he's going to require you all to star in
an independent film he's making titled "My drummer got kicked in the
balls by a donkey, and now his eyes are crossed". Sure, it's a long
title, but he's the one with the money...so he's calling the shots. Do
you offer up your skin basher for a nut-bashing, or tell the guy to
piss off?
Ed Beeler: I don’t trust middle
eastern men, fucking terrorists. I’m sure our drummer Dave would be
happy to go for it, as long as he got a better percentage for the
nut-kicking thing. Can he wear a cup? Is this a standard interview
question, or is it in the Steve C archives to whip out now and again?
(No, I made this one just for you guys...and no, he can't wear a cup. Suck it up, fella. It's Five Million Dollars!)
Steve C: You're opening up for BRET
MICHAELS. Would you mind snapping us a shot of his wig? or his head
sans-wig? we'd even settle for a shot of Bret taping on his wig... or
maybe chasing his wig around the room...
Ed Beeler: It’s a really good venue
we’re playing, the Pepsi Road House. We’ve done a lot of gigs there,
great place. Bret Michaels has a wig? Hmm. Hadn’t heard. I always see
him with that hat on. Does he ever take it off? He was great of that
country version of American Idol, I think it was “Nashville Star”. He
is very optimistic, and positive. “Ya gotta keep on keepin on, do
whatcha gotta do, keep your head up, you’re the real deal man, I gotta
give it to ya, ya got that star quality, the voice is amazing, can’t
buy what you’re sellin’, it’s all about the groove man, about the
songs, the star, the action and the heart… …. This is called Somethin’
to Believe In/Fallen Angel/Every Rose Has it’s Thorn/Ride The Wind.”
Steve C: You would think that if you're
a band, you would want to draw people in with a few samples of what
your band sounds like...how come you don't have any sound samples on
your website?
Ed Beeler: They’re on there, 10 free
whole songs at least, maybe more. Were you looking at eatabullet.com or
some other site? Clean your glasses, or really look around the site
before asking! Car crash for Steve.
(He's right...and I suck. The Song Samples are on THIS PAGE..scroll, bitches)
Steve C: What does the garden variety ATA groupie look like? Do bands even have groupies anymore?
Ed Beeler: There are all kinds,
still, yes, they’re out there. Fat, skinny, dumb, smart, gay, ugly,
hot, handicapped, afflicted, anorexic, bulimic, eye patches, artificial
limbs. The usual stuff. We actually had 2 small people as fans. We have
some crazy fans from West Virginia. One still insists to this day that
she and Andy had phone sex, which he denies… You’d have to see her,
then you’d know why he’d deny it!
(Hahaha...someone did a fatty...)

Ed wearing a snazzy HUSTLER shirt.
Steve C: Obviously, the goal of any
band is to achieve some world-wide notoriety and make a bloody fortune
playing your own music. If that DOESN'T happen, and you guys are
relegated to playing smaller venues for the rest of your careers, will
you be crushed, or is that OK with you guys?
Ed Beeler: Did you see that fucking bullshit show,
INXS Rockstar?
What a bunch of horseshit! That’s what I’m talking about. I’ve
mentioned it in the whole interview here. These assholes, the other
guys in INXS, that guys no one would know if they hit them with their
SUV, are on Fox saying shit like “We always knew we’d make it, it
wasn’t a matter of if, it was a matter of when.” – What kind of
bullshit is that. Every musician has said that at one time or another,
and the other 99% of them are back working at
Subway making
sandwiches. That show is full of bullshit cliches. I think the drummer
or some other asshole that you wouldn’t know said this – “Being a rock
star is the greatest thing ever, being bigger than life…” Ok. I bet
this fuckface thought it was really great when he found out the singer
of his band just hung himself with a belt while he was jerking off.
That’s just bigger than life. Some selfish prick just couldn’t get off
enough, he had to hang himself with hand cream dripping from his
lifeless fingers. Was rockstardom so great when you were sitting there,
dreams crushed, Mr. Noboby INXS drummer guy? These fucking guys are
simply taking money from television, that’s it. Who gives a shit about
INXS anymore anyway? Like it will be the same band, with some new
nobody singing? I don’t get it. I’d surely take the money though.
Now, let me whip out some cliches. I’ll take whatever life
gives us. You can make all the music you want, and hope it is
remembered sometime. Does Beethoven give a shit rotting in his grave?
Does he care that some half ass symphony in Cincinnati is fucking up
his 5th? I’ve actually always said that if we haven’t quit by now,
what’s the point of quitting? The business and the people haven’t
killed us by now, why should we fold? We’ve made great music for 10
years now, and we still play, we have a viable entity, we have a fan
base, we make money. What else can you ask for? I’d like several
million dollars, wouldn’t we all. I’m busy trying to make that all the
time, with the band, and in the rest of my life. It’s all about the
money for most people. I don’t think any fan can really know what the
songwriter is saying, no matter how hard they try. It’s that frustrated
musician syndrome. We’ll all be dead before we know it, so what the
fuck is the difference. That’s my positive statement for the day.
Thanks Steve! Check us out at
www.ataboy.com. This is America’s Next Great Rock Band…
There you go, kids...an interview with a member of a working rock
band, ten years and seven CDs in, who figured out a way to make money
doing what he loves doing. Nifty, eh?
Check out the official ASHES TO ASHES WEBSITE - ataboy.com
LISTEN TO SOUND SAMPLES ONLINE HERE (Scroll, sucker).