XM TO LAUNCH SPANISH LANGUAGE SPORTS CHANNEL
From
The Associated Press:
XM Satellite Radio Holdings Inc. on Tuesday said it plans to launch a national 24-hour Spanish-language sports channel in July to capitalize on the quickly-growing Hispanic media market.
The channel will feature Spanish coverage of many sports events, including the World Cup, which will be held next year in Germany, as well as qualifying soccer matches, beginning later this year.
XM said it will also carry English-language coverage of World Cup soccer matches on a separate channel.
In addition, the new channel will feature coverage of all sports from Latin America, including baseball and boxing, along with sports from all over the world.
XM is launching the channel in partnership with Andres Cantor, chairman of Futbol de Primera, the leading syndicator of soccer programing in Hispanic radio, and a well-known sports commentator.