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Laced with sarcasm and peppered with some (mildly) flawed logic, KID ROCK's Public Service Announcement encourages the music-downloading people of the world to 'Steal Everything' including clothes, gas, and cars. The video was a follow-up to a comment Rock made during a BBC interview in which he explained why his music was not available on iTunes, and stated "The internet was an opportunity for everyone to be treated fairly, for the consumer to get a fair price, for the artist to be paid fairly, for the record companies to make some money...[But iTunes is] an old system, where iTunes takes the money, the record company takes the money, and they don’t give it to the artists.”
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